Tracking Influence: A Citizen’s Guide to Conversation at the Democratic Convention


We’re going into the first full week since the launch of our research project on social media influence in the 2012 election, where we provide analysis with the help of Traackr, a digital influencer ranking and monitoring platform. The most recent analysis and commentary can be found in “A Citizen’s Guide to Conversation at the Democratic Convention“:

“We landed at the Democratic Convention this weekend where we will play a role in helping influencers connect with delegates who represent constituencies that may help shape the outcome of the vote. One such constituency is the ever-complex and important Hispanic vote; we will be especially curious about how influencers respond to the DNC’s Hispanic agenda. But there are other conversations that matter this week and we expect many will be driven by the big speakers who take the podium…”

Check out Giovanni and Toby’s full post on